With their wide range of fragrances, Jo Malone rewrites the rule of perfumery with unexpected combinations of ingredients. Every product is developed from a precise idea and philosophy and is conceived as a unique, customised sensorial experience. The brand’s peculiarity is to combine two different fragrances to create one. Grumble Creative developed a creative concept following the claim “Play. Combine. Mix it up. Create.”: a video which highlights the idea of combining while still respecting the brand’s DNA.

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