During the 74th edition of the Venice Film Festival, Grumble Creative created a social communication strategy for YSL beauty focusing on photographers and video makers able to use a fluid and effective story-telling to share the experience of influencers and actors involved in the shooting, all under the art direction of Grumble.

The project produced 5 video teasers starring the main influencers, actresses (Greta Scarano) and actors (GiorgioPasotti) participating in the event, as well as a pre-, during- and after-the-event photo production with instant editingand live delivery of any material created, along side producing and making Instagram Stories to be used in the takeover of the YSL Beauty Global Official Instagram, as well as an ad hoc photographic production for the international brand ambassador of the maison, Zoe Kravitz.

Grumble Creative created a social communication strategy for YSL Beauty during the VeniceFilm Festival, identifying video makers and photographers able to do the storytelling of the experience of influencers and actors involved. In addition to producing 5 videos, Grumble was responsible for creative direction of pre-, during- and after-the-event photo content, withinstant editing and publication of materials on the social channels of the talents involved, as well as a special production for Zoe Kravitz, YSL beauty worldwide brand ambassador.

WATCH THE VIDEO HERE

PHOTOS GERMAN LARKIN