Grumble Creative was asked to create a communication strategy for the launch of the new Chanel Gabrielle Bag, thebrand’s latest creation, with videos starring some famous Italian influencers – 4 contemporary and dynamic womenwho are successfully combining their feminine side and their professional identity. Moving from this concept, 4 videos were made, to tell the story of a typical day in the life of the 4 influencers ( Candela Pelizza, Linda Tol, Tamu McPherson and Gilda Ambrosio), together with their Gabrielle bag.
Grumble has identified the creative idea and managed the direction of the videos, selecting the right influencers for the project, as well as the video makers / photographers best suited to tell the story of the brand with a contemporary and compelling storytelling, effective for the world of the web. After that, 5 more videos were produced and included in the experience section.
WATCH ALL THE VIDEOS HERE