Grumble organised an experience in Capri, with a total of 4 influencers who joined in for the launch of Chanel Gabrielle Bag. We wanted to create a synergy in the group to leverage thevirality of the event. This project led to moments where the girls could tell a story about their stay in a spontaneous way, following the initial guidelines provided by Grumble. To this end,many group activities, shootings, moments of relax and fun were planned and followed by a team of photographers and video makers, carefully selected by Grumble, to help the girls creating the content about this consistent and effective experience.