Eleonora Carisi graduated in Marketing and Communication at the European Institute of Design in Turin in 2006. In the same year, she inaugurated her own shop, a small boutique in the centre of Turin called “You You Store”. In 2009 she launched a clothing label called #whatsinsideyou. In 2010, with the fashion blog phenomenon spreading throughout the internet, she decided to roll out her online platform, which she named Jou Jou Villeroy , giving life to what soon became one of the 30 most popular blogs in the world and hitting Instagram, Twitter and Pinterest with her sense of style. She has been a model and testimonial for several Italian and international luxury brands the likes of Moschino, Chanel, Tod’s, Gucci, Ferragamo and L’Oreal; as a real style icon, she stepped on the red carpets of the Venice Film Vestival and Cannes Film Festival. She recently made a cameo appearance in the new Zoolander2 movie.